When you’re buying audio-visual equipment, you need total reassurance that your goods are going to arrive in one piece and on time. South Africa and other parts of the continent can present unique challenges.

Postal services, for example, are no longer a shining beacon of reliability. This, along with increases in all types of crime, has cast a shadow over distribution in general. So what’s the solution? In short, it’s finding an AV product distributor you can trust.

Read on to discover why Surgesound should be your go-to distributor in South Africa for audio-visual equipment and beyond.

The Need for Audio-Visual Equipment

The use of audio-visual equipment for corporate events and to attract consumers is growing, buoyed by technical advances and customer expectations. Unlike most of its neighbours, South Africa has an emerging market and upper-middle-income economy.

A whole host of corporate settings, from conventions to boardrooms, need audio-visual equipment for presentations and staff meetings. Across a broad range of industries, there’s an expectation that a company event will be special, with the full gamut of bells and whistles to engage staff and create an ambience of excitement and innovation.

An Emphasis on Reassurance

Schools and universities, too, need to set the tone with sound systems that capture daily assemblies, graduation ceremonies or sports events. Excellent sound quality and special effects are part and parcel of modern theatre productions, too.

Even shops and malls have seen growth in the use of AV gear to increase footfall and suggest products to customers, to boost sales figures.

Despite their differences, there’s a common thread linking all these industries. When they buy AV equipment, they need to know it’ll arrive on time and in mint condition. They also need reassurance that they’ll have access to technical support and reliable after-sales service.

These are just some of the areas of industry that Surgesound services:

• Corporate events across businesses of all sizes
• Educational institutions
• Department stores and shopping malls
• Religious gatherings and services
• Sports and Music events
• Theatre productions

Why Product Distribution Reliability is Essential

Whether you’re putting on a musical, setting up a conference centre or promoting a new product, you’re likely to have strict deadlines. That means building lead times into your project.

An AV product distributor, like Surgesound, is likely to be a significant player in the planning process. We will work with you so that the audio-visual equipment you need not only arrives on time but gets set up and is ready to go when you need it.

We supply reputable brands, carefully selecting products for their reliability and excellent quality. Handling and storing sound systems, lighting, video or staging equipment during the distribution process is essential to avoid damage and ensure optimum quality. We’ll take care of that part of the process.

The Benefits of Surgesound’s Expertise in Distribution

We are experts in the logistical challenges faced in South Africa. Here are some of the associated benefits of using Surgesound:

• An extensive network of reliable logistics partners in South Africa and beyond
• Knowledge and awareness of the pitfalls that compromise safety and reliability
• Excellent customer satisfaction for reliability

We distribute throughout the country, covering every part of every province and major city. Regardless of your location, we can deliver your products fast and efficiently.

We have our own logistics team with the skills and experience to handle freight by land, sea and air. They’ll ensure your audio-visual equipment gets delivered safely and on time.

South Africa and Beyond

We also handle shipments to other African countries, eliminating the need for intermediate handling or storage so that the movement of goods is as efficient as possible. We have completed a string of successful projects in Nigeria, Ethiopia, Mauritius and Kenya.

As the leading AV distributor in South Africa, we have developed a reputation for great customer satisfaction. There’s a cascading effect. When our customers are happy, we know their customers are happy, too. This leads to repeat business, positive reviews and word-of-mouth referrals across the board.

Challenges in Audio-Visual Product Distribution

We have vast experience working in what is a dynamic, diverse and yet challenging environment. We have highly developed techniques for sharing information internally, which allows us to constantly update our best working practices.

We’re constantly monitoring local market conditions, preferences and challenges. We can then adapt our distribution solutions accordingly.

We are extremely proud of our technical support and after-sales service. We take a customer-centric approach throughout. Our clients always feel supported and get the operational help they need so they get the most from their audio-visual equipment.

Our friendly, proactive team is responsive and will engage quickly. They’ll listen carefully to your needs, offering expert advice and prompt after-sales support. We believe training is essential. We offer the following modules:

• Product familiarisation training, e.g. digital consoles & video conferencing
• System integrations, e.g. how different products can work together
• Maintenance, troubleshooting and repairs
• Application-specific training tailored to particular industries
• Software and control systems
• Industry trends and best practices

A Fresh Approach to Reliable Product Distribution

As South Africa’s leading AV product distributor, our priorities are that:

• Our customers buy the best audio-visual equipment that’s right for them
• They receive their equipment on time and in excellent working order
• Their staff understand how to operate the gear they have bought
• They have access to all the support and aftercare they need

There’s a process involved in distributing audio-visual equipment from Surgesound to getting it up and running properly in situ. Surgesound has a long-held commitment to excellence in product distribution.

We have strict quality assurance measures in place. Our rigorous protocols ensure the integrity of audio-visual equipment throughout the distribution process.

Choose Surgesound, the Best AV Distributor in South Africa

Customer satisfaction is, and always has been, the number one priority at Surgesound. We only supply quality audio-visual equipment backed up by reliable and safe product distribution.

Discuss your needs with the best AV product distributor in South Africa today. Our hallmarks are top-quality equipment, unrivalled reliability and excellent after-sales support.